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Dove held a PR event here in NYC for bloggers, editors and other heavy hitters in the beauty industry to lunch their April Truth Day initiative. Going on the #AprilTruthDay theme, we worked hand in hand with the PR team at Edelman to produce a series of speech bubbles that could encourage the event guests to share some truths. Sarah designed a series of speech bubbles to complement the Dove branding, and we came to the event with a series of blank bubbles for the guests to fill in with their personal truths, as well as some already thought out ideas in case any of the guests were in need of inspiration. In addition to going home with prints, guests tweeted, posted to Facebook and e-mailed photos to spread the word.
This week’s photo booth was a special one because it was in celebration of Oh Snap Smile’s resident design expert, Sarah Goldschadt‘s book launch party. Sarah’s new book, Craft-A-Day, was made available for purchase for the first time at Pins & Needles, a charming fabric and craft store in NYC’s Upper East Side.
Sarah not only created all 365 handmade craft projects, but she also photographed and wrote the entire book herself. It’s a truly remarkable — and a one woman — achievement! We offered on-site 4″X6″ prints that Sarah had designed and our close friends and industry creatives were on hand to toast with wine and cupcakes.
Oh Snap Smile was super excited to have been part of the inaugural celebrations of Sarah becoming a first-time author and wishes her all the best towards huge success of her new book.
Order your copy of Craft-A-Day from Quirkbooks today!
Highlights from the Oh Snap Smile photo booth. See all the photos on Sah-Rah’s Facebook Page.
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