Dove Truth Files Photobooth

Dove held a PR event here in NYC for bloggers, editors and other heavy hitters in the beauty industry to lunch their April Truth Day initiative. Going on the #AprilTruthDay theme, we worked hand in hand with the PR team at Edelman to produce a series of speech bubbles that could encourage the event guests to share some truths. Sarah designed a series of speech bubbles to complement the Dove branding, and we came to the event with a series of blank bubbles for the guests to fill in with their personal truths, as well as some already thought out ideas in case any of the guests were in need of inspiration. In addition to going home with prints, guests tweeted, posted to Facebook and e-mailed photos to spread the word.